That’s Just Rude

Advertisers these days seem to be pushing the limit.  They are producing ads that objectify women, poke fun at racism, and make fun of certain people.  It’s obnoxious and tasteless as far as I’m concerned.  They are getting away with offensive advertisements, well kind of.  Many companies have had to pull numerous ads that were considered offensive by the public. I don’t understand how these horrible ads get created in the first place. I know that the companies are trying to be funny but in actuality they are not funny.

What those advertisers don’t realize is people take those ads very seriously, I mean very seriously.  Not many people in this country understand sarcasm nor can they take a joke.  That’s the unfortunate truth but knowing that you would think advertisers would be more careful with what they produce.

o-ADVERTISING-FAIL-570It’s really interesting that in all of those ads women are the one being objectified the most.  The advertisement I find the most disturbing is the Belvedere’s “Go Down Smoothly” poster.  The poster depicts the scene of a man grabbing a woman from behind while she’s trying to get away with the caption: “Unlike some people, Belvedere always goes down smoothly.”  I find this advertisement atrocious. I mean come on, this ad is basically promoting rape.  It’s giving people the idea that it’s all right to go out, get drunk and take advantage of someone.

This ad is offensive to women.  It makes them look helpless and weak.  The woman in this advertisement looks scared, defenseless against the man with the creepy smile, thinking that he’s going to get lucky tonight.  The message this advertisement gives is inappropriate.

But who do we blame for this irresponsible act?  Is it the advertisers, creative department, the board of the company, or the owners? Who’s to say it isn’t all of them?  Someone needs to take responsibility for the ad, but most of the time when something like this occurs; it’s mostly pointing fingers at each other.  Whoever is responsible needs to understand the toll this has on women.   It’s especially rude to women who have been victims of rape.  Could you imagine seeing an advertisement poking fun at a traumatic event you went through? No, that is unacceptable.  I would suggest to anyone who in charge of those advertisements to make sure what they are putting out there won’t offend too many people. It’s nearly impossible to please everyone; Belvedere-vodka-rape-ad-apology-twittersomeone will find an issue with your product but don’t attack a group, particularly women.

I give Belvedere props for sending out an apology after the ad was published.  Someone was obviously on top of their stuff, but not close enough to prevent the ad from running in the first.  It was the right thing to do.  The public is willing to forgive but definitely not willing to forget.  The main thing the company should be concerned with is losing business.  From reading multiple articles, the comments from people are pretty brutal. A lot of commenters stated that they would never buy the vodka again.  I guess that’s the risk you’re willing to take when running an offensive ad like Belvedere.  Is it really worth it though? In the end you’re only hurting your product and reputation. Now whenever I hear the name Belvedere I am going to think negatively, they’re the people who had that horrible poster.

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